Industry News, Printers News

Quad/Graphics Produces ELLE’s First Personalized Cover

April issue features personalized one-to-one cover messages from cover star Kim Kardashian West.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Quad/Graphics announced the production of ELLE’s first-ever personalized cover for select subscribers using Quad’s data-driven technology. A total of 50,000 covers feature a “handwritten” note addressed to the subscriber, from April cover star Kim Kardashian West.   “While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personaliz...

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